Karen Diaz · Creator Marketing & Brand Partnerships

The rooms
made me.
Now I build them.

For 20 years I got into rooms I wasn't supposed to be in. $111M+ in career sales. Two decades inside IBM, Gartner, and Evanta. Today: activating the rooms where Paris Hilton, SBE, and the next wave of founder-led brands turn visibility into revenue.

Apply to Work Together See the Receipts
Karen Diaz
About Karen

From the boardroom
to the front row.

I'm a Fortune 500 sales operator turned founder partner. Twenty years at IBM, Gartner, and Evanta, $111M+ in enterprise sales, and an MBA from UCLA Anderson gave me the playbook for how billion-dollar brands actually get built. Now I run that playbook alongside the founders, brands, and creators building what's next.

I learned the rules of the room from the inside. How Fortune 500 partnerships actually get built. How press gets earned, not begged for. How a single relationship at the right table can change a company's trajectory.

From activating Paris Hilton's pink carpet to running creator dinners with SBE Entertainment to running the red carpet and day-of operations for Chera TV's 2026 launch, my work lives at the intersection of strategy, press, and brand partnerships. Same rigor you'd expect from a Big Four consultant. Same warmth you'd expect from a friend who picks up the phone.

The FilterI work with founders, brands, and operators who believe the world is the limit. If you need convincing that great content drives revenue, we're not a fit. If you already know it and you're ready to move, let's talk.

$111M+
Career Sales Generated
20+
Years Enterprise Experience
MBA
UCLA Anderson
LA
Based in Los Angeles
Trusted by
Paris Hilton GARTNER sbe IBM UCLA The New Yorker EVANTA SNAPCHAT Casa Dani SOHO WORKS TEDx UCLA KALODATA TREEHOUSE HOLLYWOOD VoyageLA DR. DISPENZA Gabriela Ceballos
What I Do

Three lanes.
One operator.

Done-for-you engagements for founders, brands, and operators ready to move. Pick a lane or hire me for all three.

01

Strategy & Partnerships

Brand positioning, partnership sourcing, deal structuring, and go-to-market strategy. The same enterprise thinking that drove $111M+ for IBM, Gartner, and the Fortune 500 rooms most operators never get inside.

02

Event Production & Activations

Press production, red carpet, run of show, creator curation, gifting, and on-site execution. From Paris Hilton's pink carpet to SBE's Already Iconic to Chera TV's 2026 launch.

03

Creator Campaigns & Content

Brand and creator partnerships, UGC production, white-label content, and campaign management. 100+ creators in network. 50M+ reach generated. Content delivered in 24 hours when the deadline matters.

Selected Work

The receipts.

Three flagship engagements. Click any card for the full breakdown, the videos, and the numbers.

Paris Hilton Pink Carpet Event
PR · Events · Creators

Paris Hilton's Pink Carpet

50M+ Reach · 650+ RSVPs · 100+ Creators

Read Case Study
SBE Already Iconic Casa Dani Dinner
Brand Partnership · Event · UGC

SBE × Already Iconic

3.5M+ Reach · 400+ Pieces · 24 Hours

Read Case Study
Chera TV 2026 Launch
As Seen InMAX IT MAGAZINE On The CarpetGETTY IMAGES
Event Production · Getty Coverage · Creator Outreach

Chera TV 2026 Launch

33M+ Creator Reach · Run of Show · April 22

Read Case Study

Plus creator content for Kim Kardashian's Ulike campaign, Kalodata, Soho Works, IBM, BeeHiiv, and US Robosen.

$111M+In Career Sales
20+Years Experience
50M+Campaign Reach
100+Creators Managed
What People Say

Reviews from inside
the rooms.

Partners at Gartner, doctors, founders, and 100+ creators on what it's actually like to work with me.

★★★★★

"As a doctor of public health, I was not trained in marketing. I hired Karen Diaz because she's a successful marketer with an MBA from UCLA who skillfully grew client relations for the biggest marketing companies, like IBM and Gartner. The reason Karen stood out is the unique combination of her genuine compassionate personality, science-backed strategies, and relentless hard work. We benefited from Karen's laser-specific market strategy and practical tools that streamlined our endeavors. If in need of growing or scaling your business, hire Karen!"

Jitka Sammartinova
Doctor of Public Health
★★★★★

"I've had the privilege of knowing Karen for over 10 years, and during that time I've watched her grow into an incredible force for helping others succeed. Karen's talent for organizing and bringing people together is unmatched. Whether it's an event, a strategy session, or a collaboration, she's able to make it all happen seamlessly. If you're looking for someone who can help you grow your business, navigate the complexities of social media, and build meaningful relationships, Karen is the person you want in your corner. I can't recommend her enough!"

Danielle McIntosh
10+ Year Collaborator
Read All Reviews on Google
My Audience

The exact audience brands
pay top dollar to reach.

Top City
Los Angeles
24.4%
Top Country
United States
72.8%
Core Age
25–44
66.6%
Gender
Women
68%
Beauty · Wellness · Lifestyle · Luxury · @mylightmakers
For Founders Building It Themselves

Not ready for done-for-you?
I built the system for you.

If you're a founder, creator, or coach building your own client acquisition engine, the same frameworks I use with brands are inside The Consistent Client Formula. Self-paced, no calls required, zero fluff.

Explore Lightmakers →
If You're Here, You're Ready

Apply to work together.

Paris Hilton. SBE. Kim Kardashian's Ulike campaign. IBM. Gartner. UCLA. Chera TV. The rooms are real, the receipts are public, and the bench is selective. If you know what you need, the application takes three minutes.

Apply to Work Together